The following is a guest post:
New business start-ups are a fun and interesting part of the work that most small business attorneys enjoy working with. When the business has an innovative and fun product like MotorMood of Orange in California, it is particularly rewarding to see them grow from nothing into a successful business. Having a small business start-up attorney as part of the team to help with things such as incorporation and an operating agreement will help get your product and idea off to a good legal start as well.
Back to the Drawing Board
MotorMood’s initial product is a classically simple, yet great idea, being turned into a real product with effective marketing to back it up.
Visualize a fun face that lights-up in the back of your car window. You simply press a button on your sun visor and a happy face is displayed in the back window of your car!
When someone allows you to move into a lane, you can make your appreciation known to them in a fun way, sharing a bit of goodwill in the process. Next time you realize you caused another driver a problem, you have a great way to politely apologize creating a positive experience for both of you.
No wiring and easy to install in seconds, the face is turned on with a remote just like a garage door opener. After a short period the face automatically turns off after activation.
Smart Entrepreneurs
Funding is planned through the KickStarter program with a launch campaign in early fall 2014. Based in our local Chapman eVillage Incubator in Orange, MotorMood is headed up by several very smart young people. Arman Bastani, heads up Engineering; Kina De Santis, is Director of Marketing; Jesse Kramer, is the President and Alex Sewell, is the company’s Vice President.
One of the biggest challenges they had to face this year was incorporating their company, deciding how to incorporate, where to incorporate, and who to get to do the incorporation legal stuff.
These guys are very smart and engaged with an Incorporation Attorney early to make sure their business had a solid operating agreement and was structured properly. Any small business start-up does well to assemble a team of experts to make sure their business has a solid foundation.
From a business perspective the team have, and will continue to face, many challenges. Right now they are finalizing their technical specifications for their products. They have been furiously testing some new functionally different possibilities. With each tweak though, they have to be in contact their China manufacturers and the communication process and the refining of the costings can be a lot of work with each iteration.
Are you interested in becoming a MotorMood early adopter?
As California drivers we like this start-up, as soon as you see the product you can’t help but want one. It is such a simple but compelling idea!
The best thing about it is that using the MotorMood product makes the road a safer, happier place. Let’s face it anything that does that must be a good thing. We can see that this is just the first step to open communication on the road rather than people being completely isolated in their vehicles.
While some people are a little timid when first using the product, it is ideal for people who are expressive, fun and exciting. People who are adventurous and interesting.
This company gets our “great idea” thumbs up, we hope you feel the same way too.
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